john caples tested advertising methods pdf

When something new works better - or something old stops working - be ready to admit you were wrong about what you thought you 'knew.' But don't just accept it. Treat every ad as an ongoing test of what has been learned before. Build upon everything you learn from testing to create an ever-stronger system that you return to with each new project.ģ. Accept nothing as true about what works best in advertising until it has been objectively - What Caples called 'scientifically' - tested.Ģ. 'Caples' Three-Step Approach to Testing:ġ. Let me summarize a part of the book for you. John Caples is one of the pioneers of effective copywriting, and this book is an absolute treasure for any copywriter! If you read it, mentally translate some actions to actual ones and you might not need to do much more to bring it up to date. This book, which was written in 1932, is still current and there’s still a lot to learn from it. If you’re a newbie in this amazing world of affiliate marketing & media buying, this is a must read for you in order to get familiar with the basics. The title itself says everything - this book explains all basics and important topics of affiliate marketing, written by Charles Ngo, one of the top affiliate marketers in the world. This one is a perfect book for beginners. The Ultimate Guide to Affiliate Marketing I can assure you that after reading the books and applying some new learnt knowledge, you’ll be able to boost your profits with affiliate marketing.Įnough talking! Let’s start with the books 📚 Today we have one very interesting piece of material for you - we’ll talk about books related to copywriting, marketing, sales and affiliate marketing. Before starting, let me wish you a happy new year 2022! Let’s hope this year will be even better than the previous one, with lots of health & sky-high profits!

John caples tested advertising methods pdf